After disappearing from the OOH scene for 8 months since their breath confidently outdoor advertising campaign, Clorets is back to spread creativity over the billboards of Cairo with a rebranding campaign to present and introduce their mint and lemon flavor, in addition to displaying their new brand identity.
It’s hard not to notice the creative effort done by Clorets team in order to guarantee that each passenger passing by the billboards will definitely look up to admire this work of art on the roads of Greater Cairo. Clorets is using die-cuts on double-decker poles to be the showcase of their newly launched product “Mint & Lemon”, mixing between the brand's branded green color with yellow this time to prove that “What starts with lemon”, “Ends with mint” as mentioned in the ad copy. Worthy to be mentioned, the chewing gum brand had a new makeover with its rebranded logo that appears for the second time on Cairo’s billboards next to its new packaging design.
The campaign popped up during the first week of December on a creative media plan, using special production –die-cuts-, in addition to double-decker poles, uni-poles and mega-signs in prime locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Mondelēz Egypt Foods
OOH Size: Double-decker Pole | Gate | Mega-Sign | Special Production | Uni-Pole | Triple Uni-Pole | die-cut
Region: North Africa
Tags: Product Launch | Rebranding Campaign | Special Production | Die-Cuts
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