Following Peter Parker’s appearance on the billboards of Cairo back in July, Doritos is launching two new flavors to make the public taste then vote for the one that will stay not only on the billboards of Cairo but also in the markets. The multi-channel campaign displays “Boom” and “Bang” encouraging people to “Fire up the vote” to get the chance of winning “50 thousand pounds” by following these instructions “1 Taste”, “2 Vote” and finally “3 Win” according to the ad copy, while the visuals show the two rival flavors both on the billboards, capturing everyone's attention with the mouth-drooling competition. The campaign filled the roads during the first week of December with billboards and uni-poles in a huge media plan over many locations across Greater Cairo.
