Total Egypt is dazzling with a new outdoor advertising campaign to promote their diesel engine oil Total Rubia on Cairo’s billboards with a promotional outdoor strategy, after standing with our national team during the AFCON with an OOH campaign last June.

With a celebrity endorsement marketing tactic, the diesel engine oil brand is using popular singer Tarek El Sheikh as their brand ambassador since being the perfect fit for their target audience that is represented in different types of truck drivers. The ad copy reveals their special promotion that says “Total Rubia … A heavy oil with a lot of money” referring to their offer where you will find actual cash amounts in the oil barrels.

Appearing during the second week of November, the campaign is displayed on uni-poles and billboards in various locations across Greater Cairo.

Total uses Tarek El Sheikh to promote Total Rubia on an OOH campaign-00
Total uses Tarek El Sheikh to promote Total Rubia on an OOH campaign-00

The Art & Science of OOH

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