Not so long ago, Al Mansour Automotive filled Greater Cairo with its OOH campaign for Opel Insignia last May to return once again to the outdoor market with a new campaign for Opel Grandland.

Reinforcing their brand name and nature; Opel is using a strong powerful ad copy to maintain that connection with their audience, making sure they got the memo about their quality; “The German quality is no joke” as they have always proved with their marketing strategy, product quality and stability in the market, adding “Spares” elaborating; “With a higher quality and a lower price” to refer to their automobile “Opel Grandland”.

The campaign jammed the roads during the first week of December, using double-decker poles, billboards, mega-signs and uni-poles in many locations distributed among their huge media plan across Greater Cairo.

Opel Grandland proves “The German quality is no joke” on Cairo’s billboards-00
Opel Grandland proves “The German quality is no joke” on Cairo’s billboards-00

Campaign Credits

Industry: Automotive

Brand: Opel

Advertiser: Al Mansour Automotive

OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Opel Grandland

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