Similar to last year's outdoor advertising campaign to tease the billboards viewers, Samsung is repeating the same successful pattern once more with a new campaign that makes everybody wonders what Samsung’s next move is?
The teaser campaign is simple and to the point with an ad copy that says “Stay tuned in January…” with “The world’s #1 TV”, showing a profile shot for an extremely thin TV screen that promises a lot of high-advance technology coming in 2020, all displayed on a royal blue background that reflects elegance and helps in raising more questions of the billboards of Cairo.
The campaign popped up during the last week of November with a huge media plan, using billboards, mega-signs and uni-poles and serials of double-decker poles in many locations across Greater Cairo.
We are as excited as you are for the reveal campaign in January to unveil the world’s most powerful TV, Stay tuned!
Industry: Consumer Electronics
Advertiser: SAMSUNG Egypt
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole | Gate
Region: North Africa
Tags: Massive Campaign | Teaser Campaign
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