After promoting their business park Pargon on an outdoor campaign this November and after Upturn Developments' branding OOH campaign in September; the two developers have joined forces to advertise Centric, a world-class business complex designed to boost confidence and productivity to create an efficient working environment. The business park is filling the billboards of Cairo, offering a workplace that you can call home with an artwork that visualizes the business park in a 3D modeling shape, displayed on a luxurious background and an ad copy that states “Centric office & building”, your Prime location in New Cairo, adding the two advertisers at the bottom of the ad and ERA Commercial Egypt’s hotline as a CTA. The campaign popped up during the last week of November, using billboards, mega-signs and uni-poles in many locations across Greater Cairo.
