As anticipated, Talaat Mostafa Group Holding (TMG Holding) is still active on the roads of Greater Cairo as one of the pioneering real estate developers out there that have always used the OOH scene as his main media platform. The developer has just released a branding OOH campaign for his three leading residential projects Privado in Madinaty and Celia to announce their brand new Smart Pay installment plan.

Offering a contemporary lifestyle with international standards in Egypt to build homes instead of houses; TMG Holding has been thriving over the years to keep its quality as flawless as it could be. The campaign shows the three leading projects displayed in the visuals Madinaty as the oldest and one of the first real estate destinations in Egypt that embraced and opened doors for Privado to shine within its perimeters. Other visuals show their residential project Celia in NAC. The whole point of the campaign is increasing its ROI by using the transactional marketing tactic which was translated in the offer introduced on the billboards of Cairo, stating “Smart pay”, explaining that it’s “A new installment plan” “From Talaat Mostafa Group”.

The campaign was launched during the third week of November, using double-decker poles, uni-poles and butterfly double-decker in a huge well-distributed media plan across our beloved Greater Cairo.

TMG hits Greater Cairo with a huge OOH branding campaign-00TMG hits Greater Cairo with a huge OOH branding campaign-01
TMG hits Greater Cairo with a huge OOH branding campaign-00TMG hits Greater Cairo with a huge OOH branding campaign-01

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