After their OOH campaign to promote “Hat-Trick” innovative installment plan solution provider vaLU is back to the billboards of Cairo to display their special offers and promotion, just like their 2018’s campaign for the same season.

The fight over the best deals is still going on and vaLU has got down to action with an extremely realistic outdoor campaign, showing the heroes and winners of the Black Friday with each one of them holding the product they seized from the offers, while their faces, bodies and reactions definitely show what they got through in order to catch the offers. The ad copy encourages viewers to “Be vaLU’s Friday hero” because you can, explaining the details of their “Limitless offers” on Cairo’s billboards.

The campaign was launched during the second week of November, using uni-poles in various locations across Greater Cairo.

You could be the hero of the “vaLU Friday” Black Friday offers-00
You could be the hero of the “vaLU Friday” Black Friday offers-00

Campaign Credits

Industry: Banking

Brand: ValU

Advertiser: EFG Hermes

OOH Size: Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Black Friday | Special Promotion | Special Offer

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