After their OOH campaign to promote “Hat-Trick” innovative installment plan solution provider vaLU is back to the billboards of Cairo to display their special offers and promotion, just like their 2018’s campaign for the same season.
The fight over the best deals is still going on and vaLU has got down to action with an extremely realistic outdoor campaign, showing the heroes and winners of the Black Friday with each one of them holding the product they seized from the offers, while their faces, bodies and reactions definitely show what they got through in order to catch the offers. The ad copy encourages viewers to “Be vaLU’s Friday hero” because you can, explaining the details of their “Limitless offers” on Cairo’s billboards.
The campaign was launched during the second week of November, using uni-poles in various locations across Greater Cairo.
Advertiser: EFG Hermes
OOH Size: Gate | Uni-Pole
Region: North Africa
Tags: Black Friday | Special Promotion | Special Offer
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.