Parallel to their OOH celebrity branding campaign, Etisalat Misr has released another outdoor advertising campaign to follow the Black Friday mania on their online shop.

Announcing the Black Friday on a promotional out-of-home campaign by writing it with neon lights on Cairo’s billboards; Etisalat is using their branded green color to promote their online shop, displaying a mobile phone and a car rapped in a ribbon to hint that there are some presents waiting for the lucky ones. The bottom side has their all-time tagline “The strongest card in Egypt”.

The campaign was out there during the fourth week of November, using mega-signs, uni-poles and double-decker poles in many locations across Greater Cairo.

The crazy offers reached out to Etisalat on the billboards of Cairo-00
The crazy offers reached out to Etisalat on the billboards of Cairo-00

Campaign Credits

Industry: Communication

Brand: Etisalat

Advertiser: Etisalat Misr

OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Black Friday | Online Shop

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