In anticipation of the Black Friday, electronics shop Raya promotes their online shop on the billboards of Cairo on a cross-promotion outdoor advertising campaign with Nokia to advertise Nokia 7.2, offering “Up to 50%” discounts on several products”
RayaShop.com takes advantage of the opportunity of the Black Friday to release a new outdoor advertising campaign, announcing that they have the easiest installments plans, encouraging everyone to purchase because “Installment has never been easier”, “Apply for installments online while you are at home”. The offers included “Up to 50% off” for “Mobile & tablets”, “Large home appliances”, “Small home appliances”, “TVs & receivers”, “Computers & gaming”, “Personal care”, “Health & Beauty”, “Watches & clocks” and “Office products”. All the visuals display Nokia 7.2, highlighting it as one of their main brands with a huge discount on it.
Appearing during the third week of November, the campaign has used double-decker poles, uni-poles and billboards in many locations across Greater Cairo.
Industry: Consumer Electronics | E-Commerce
Advertiser: Raya Trade
OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Black Friday | Online Shop | Nokia
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