After warming up for the Black Friday on an outdoor campaign, Souq.com’s White Friday is finally here to announce its big offers and promotion to take advantage of the discounts season with an out-of-home advertising campaign, similar to their 2018’s OOH campaign and 2017’s out-of-home campaign.

The e-commerce company is using a 2D graphic design with a lady with an exciting look on her face, shocked and happy with the White Friday’s offers that started from “The 23rd of November till the 29th of November” that goes up to 80%. The bottom side has the brands you will find at the White Friday and their main sponsors such as Flyin.com, Samsung, Lipton, Abu Auf, Vodafone Cash, Meeza and CIB.

Appearing during the third week of November, the campaign uses double-decker poles, billboards, uni-poles and mega-signs in many prime locations across Greater Cairo.

Souq.com launches White Friday with an outdoor campaign-00
Souq.com launches White Friday with an outdoor campaign-00

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