The winter season is around the corner and the cold breezes are starting to hit us with a chance of catching a cold. GSK is promoting Otrivin nasal drops by launching a new outdoor advertising campaign to clear the way for you to breathe more effectively to guarantee you a more energetic day, every day.

Soothing nasal issues, Otrivin has a wide range of products that are specialized in providing fast effective nasal congestion relief. The visuals have the medicine displayed on a gradient background of white and blue that is a common color in most of the pharmaceutical campaigns that promote relieving medicine. Regarding the ad copy, it mentions that “its effect starts within a few minutes and lasts up to 12 hours”.

The campaign was released during the second week of November and can be seen on uni-poles, mega-signs and double-decker poles in various locations across Greater Cairo.

Otrivin clears the way for you to breathe better & live better-00
Otrivin clears the way for you to breathe better & live better-00

Campaign Credits

Industry: Pharmaceuticals & Biotech

Brand: Otrivin

Advertiser: GSK

OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: New Season Campaign

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