Emirates NBD’s latest outdoor campaign promotes the bank’s portfolio of deposits with the offer of winning a luxurious Maserati car.

The Emirati bank has been operating in the country since acquiring the Egyptian subsidiary of BNP Paribas in 2013. With over 70 branches across the country, Emirates NBD Egypt offers a broad range of products and services in Corporate, Retail and Investment Banking.

Their new outdoor campaign, launched during the second week of July, showcases the luxurious Maserati Ghibli on one side, with ad copy explaining the promotion on the opposite side.

With double-decker poles, uni-poles and mega-signs, the ads can be seen on the major roads of Greater Cairo.

OOH campaign from Emirates NBD offers a Maserati-00
OOH campaign from Emirates NBD offers a Maserati-00

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