Leading potato chips brand Chipsy has taken to the streets of Greater Cairo to announce the launch of its newest product Chipsy Playz with an awareness multi-channel campaign, after joining forces with Pepsi on a co-branding campaign last July.
Although Chipsy has created a solid brand that will never fade away, they have always keened on bringing change to their famous iconic potato chips brand such as new flavors for people to choose from on an OOH campaign, new type of chips with Chipsy Forno that hit the billboards of Cairo before and even new sizes to fit everyone. This time Chipsy is launching a whole brand new product called “Chipsy Playz”, as mentioned in their ad copy, adding “New well-played shape from Chipsy”. The visuals are displayed on a turquoise background, in addition to including different flavors of the new rebranded package to give their identity a decent makeover that fits the new invention and will definitely make you hungry for it.
The campaign filled the roads with a recognizable media plan, using double-decker poles, uni-poles, mega-signs and billboards in many locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole
OOH Agency: ProAds Advertising Agency
Region: North Africa
Tags: Multi-Channel Campaign | Product Launch | Rebranding Campaign | Chipsy Playz
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