An outdoor campaign reveals the Friday of discounts is now yellow with noon

Middle Eastern e-commerce venture noon has launched a new outdoor advertising campaign to jump on the Black Friday train with phenomenal discounts, offers and promotion you could dream of, announcing that at noon it’s yellow.

The homegrown marketplace is creating, developing, empowering and fueling solutions for the whole ME region. noon is using both promotional marketing strategy and seasonal marketing tactic to announce their “Yellow Friday” through the billboards of Cairo as mentioned in their copy, elaborating that they have “Better offers, delivered faster”, announcing the dates of the crazy offers to be held between the “24th-30th of November” naming it “Yellow Friday”.

Being seeing on the roads during the first week of November, the campaign is using double-decker poles and uni-poles in lots of locations across Greater Cairo.