The joint-stock family enterprise El Araby Group carries on with their outdoor strategy by releasing a promotional OOH campaign to display their special promotion and offers, after their OOH campaign for the newlyweds.

The discounts season has begun and everyone wants to get on board just like El Araby. The visuals have a festive vibe all around it and the word “The biggest offers” in a huge white font” and around it lies “Win a product” and “Get your money back”. The bottom side has different consumer electronics products that you will find at El Araby, in addition to their hotline, FB page and website URL as a call-to-action to the billboards viewers.

The campaign popped up during the second week of November, using uni-poles, double-decker poles and billboards in different locations across Greater Cairo.

El Araby provides big fat offers on an outdoor campaign-00
El Araby provides big fat offers on an outdoor campaign-00

Campaign Credits

Industry: Consumer Electronics

Brand: El Araby

Advertiser: El Araby Group

OOH Size: Billboard | Double-decker Pole | Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Special Offer

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