Proceeding with their busy outdoor schedule after promoting luxury with Etisalat Emerald on an OOH campaign, Etisalat by e& (previously Etisalat Group) is using once again celebrity endorsement marketing strategy, this time featuring two leading comedy actors Bayoumi Fouad and Mohamed Tharwat to advertise “Akwa Kart” that was launched back in 2017 on an out-of-home campaign. Known for their love of using famous brand ambassadors such as Mohamed Ramadan, Amir Karara, Ahmed Helmy, Shereen Reda, Essam El Hadary and lots and lots of other stars; Etisalat is repeating their successful pattern with Bayoumi Fouad and Mohamed Tharwat using their branded design template that embraces their guidelines as usual and the two comedians in a space costumes; a shot that is taken from the TV ad of the multi-channel campaign. Moreover, the ad copy includes “Recharge with Akwa Kart and win hours of calls and MI and lots of other prices”. Appearing during the first week of November, the campaign can be seen on billboards and uni-poles in many locations across Greater Cairo.
