Hitting Cairo’s billboards with their delicious campaign; Alamar Foods has released a new awareness outdoor advertising campaign to advertise Domino’s Pizza’s mouth-drooling new Cheese Burst pizza.

With a target to spread the news about their online ordering services; Domino’s Pizza has taken to the OOH market to do so, with visuals that highlight their logo in a huge font and a call-to-action at the bottom of their online ordering website URL. Other visuals show their delicious Pizza “Cheese Burst” and an ad copy that encourages you to “Order your favorite pizza filled with cheese inside out”.

Appearing during the first week of November, the campaign is using double-decker poles and uni-poles in various locations across Greater Cairo.

Domino’s Pizza fills Cairo’s billboards with their mouth-drooling Cheese Burst-00
Domino’s Pizza fills Cairo’s billboards with their mouth-drooling Cheese Burst-00

The Art & Science of OOH

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