After celebrating with Nancy Ajram on an outdoor advertising campaign, S.C Jonson & Son has launched a new out-of-home campaign; to achieve harmony with the right fragrance.
Focusing on their main target audience, the ladies, Glade is reflecting the essence of their target mixed with their product on the billboards of Cairo with relaxing visuals, featuring a young lady that seems to be enjoying her time because of Glade. Regarding the ad copy, it says “Harmony” adding that “We have the right fragrance”
The campaign surfaced during the first week of November and can be seen on billboards and uni-poles in many locations across Greater Cairo.
Industry: Home Care Products
Advertiser: SC Johnson & Son Inc
OOH Size: Billboard | Gate | Uni-Pole
Region: North Africa
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