Collaborating one more time with their brand ambassador Hazem Emam to promote their energy-saving air conditioners with its inverter ceiling concealed duct; global home appliances company LG launched a new outdoor advertising campaign to reinforce its market positioning. Re-using the same visuals of their previous campaign with the same ambassador, retired footballer Hazem Emam with a new ad copy that says “LG inverter ceiling concealed duct”, adding “Innovative AC solutions for modern homes and companies”, highlighting that their ACs have “The least electricity consumption”. The campaign surfaced during the first week of November, using uni-poles in different locations across Greater Cairo.
