Getting in the mood for the Black Friday Season, Jumia has launched a new outdoor advertising campaign to announce a Black Friday every Friday of November, in addition to a chance of winning a Cherry Arrizo 5 when doing a purchase on Friday also, nearly at the same time of their Black Friday's first OOH campaign in 2018 and second outdoor campaign

The visuals have a black background to display different goods in the offer, announcing that they are providing installments from NBE with zero interests and an ad copy that says “Shop from Jumia on every Friday in November” adding that “You have a chance to win a car” with the CHERY Arizzo 5 dazzling there on the billboards. The bottom side has its sponsors that you will find their offers on the APP such as Toshiba, Pampers, Moulinex, BRAUN, Tornado, NBE, Ghabbour Auto, Uniliver, MAYBELINE, Hoho, Fine, Gillette, Andora Fashion and more.

The campaign surfaced during the first week of November, using double-decker poles and billboards in many locations across Greater Cairo.

Jumia warms up for the Black Friday with CHERY Arrizo 5-00
Jumia warms up for the Black Friday with CHERY Arrizo 5-00

The Art & Science of OOH

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