Tatweer Misr is expanding its branding OOH campaign

Following their hit branding outdoor advertising campaign, Tatweer Misr is repeating this campaign once again to reinforce their market position, making sure they stay on the roads of Greater Cairo.

The prime real estate developer is staying relevant by promoting their leading projects, using the same royal blue background as their previous campaign. The projects advertised are Bloomfields, Fouka Bay and IL Monte Galala, reinforcing their slogan “The power of construction”.

Using the same exact prime locations of their latest campaign, in addition to expanding with more, the campaign is based on a huge media plan that is displayed on double-decker poles, mega-signs, billboards, butterfly double-decker in multiple locations across Greater Cairo.