Online portal Souq.com, one of Amazon’s companies has launched a seasonal outdoor advertising campaign to announce the new winter collection, as they usually launch a campaign for every occasion and season, just like their spring campaign, last year’s White Friday’s outdoor campaign and more. Wisely using brown in their visuals as a winter color, the campaign has obvious winter vibes with an ad copy that says “The winter collection is here” with different visuals that announces “Clothes”, different “Watches”, winter “Shoes” such as boots. The left side has different brands you will find at Souq.com such as Defacto, Level’s, Casio, Vatrina and more. Using a combination of double-decker poles and mega-signs, the campaign appeared during the last week of October with a very limited media plan on the ring road freeway of Greater Cairo.
