After their special promotion for Zinger Shrimp Box on Cairo’s billboards and then repeating it for the summer on an OOH campaign, one of the leading QSR franchises in the globe, KFC is launching a new outdoor advertising campaign to reinforce their combo “Shrimp Box”.
Increasing their ROI through the billboards of Cairo, KFC is displaying their mouth-watering meal on a reddish-brown background of brick with all the components you will enjoy when buying this meal. Regarding the ad copy, it states the name of the combo “Shrimp Box”. The bottom space has a CTA to the billboards viewers with their hotline to order through. Another visual with the same background has the box’s name in a large font.
Using double-decker poles, uni-poles and billboards, the campaign popped during the last week of October in several locations across Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Double-decker Pole | Gate
Region: North Africa
Tags: Global Brand | QSR (Quick Service Restaurant) | Shrimp Box
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