Ceramics and Porcelain retailer Hawala has taken to the billboards of Cairo to raise awareness about its brand, guaranteeing a share in the OOH market with its outdoor advertising campaign.

Hawala’s showroom contains a wide spread of different ceramics and porcelain brands that will blow your mind away. The visuals have a light blue background decorated with the gold color that looks like ceramic, along with a chic bathing tub. As for the ad copy, the retailer is stating his brand’s name and logo to make sure it stays on your mind while passing by the billboard. The bottom space has their contact numbers and branches locations as a call-to-action.

The campaign surfaced during the first week of October and expanded on the third one, using uni-poles and mega-signs in various locations across Greater Cairo.

The Art & Science of OOH

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