After announcing the opening of their restaurant Dom Court recently on an outdoor advertising campaign, El Domiaty Patisseries continues to sweeten the roads of Greater Cairo, this time in occasion of the upcoming birthday of the Islamic prophet Muhammed (PBUH), displaying its Mawlid Sweets on Cairo’s billboards.

The patisserie is spreading awareness that “اليوم الحلو .. عايزله الحلو” which translates to “Al-Mawlid Al-Nabawi. The beautiful day needs sweets” as mentioned in their ad copy, while the visuals have a marble table with its folk art, along with Al-Mawlid sweets on it in a mouth-drooling scene. The bottom space is reserved for their three branches locations and their hotline as a CTA encouraging the billboards viewers to buy their sweets.

The campaign started to pop up during the first week of October, using uni-poles and billboards in different locations across Greater Cairo.

El Domiaty  brings Al-Mawlid Sweets to the outdoor market-00
El Domiaty  brings Al-Mawlid Sweets to the outdoor market-00

Campaign Credits

Industry: Foodservice

Brand: El Domiaty

Advertiser: El Domiaty Patisseries

OOH Size: Billboard | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Mawlid Campaign | Prophet’s Birthday Campaign

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