Spreading this slogan since their OOH campaign in May, and then repeating the same slogan in July with an outdoor advertising campaign, El Araby Group continues its out-of-home activity by promoting Tornado once again.

Keeping their customer alerted with their products and offers to maintain their ROI on top of the game; Tornado is displaying their products with the same design template and the same slogan “رايح اجيب للبيت تورنيدو" which translates to “I’m getting Tornado for my home”, this time concentrating on their heaters and targeting the newlyweds' target segment, reassuring everyone that Tornado is “A high-quality product with the lowest prices in town”.

The campaign started to pop up during the third week of October and can be seen on uni-poles and billboards in various locations across Greater Cairo.

El Araby targets newlyweds on their OOH campaign for Tornado-00
El Araby targets newlyweds on their OOH campaign for Tornado-00

Campaign Credits

Industry: Consumer Electronics

Brand: Tornado

Advertiser: El Araby Group

OOH Size: Billboard | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Multi-Channel Campaign

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