Known for their support toward the Egyptian Squad Federation for years, Commercial International Bank (CIB) has launched a new outdoor advertising campaign to let everybody know that they are sponsoring CIB’s PSA Women’s World Championship 2019-2020 and CIB Egyptian Squash Open, under the name of #SquashByThePyramids.

CIB has always been behind our Egyptian National team, sponsoring them since 2017 and now they promote what they call "CIB Squash Team" with an OOH campaign. The visuals have a navy blue background to keep following CIB’s brand guideline, showing the glorious Egyptian team with everybody’s name and number; Salma Hany 14, Mohamed Abouelghar 7 ,Marwan El Shorbagy 11, Nouran Gohar 4, Karim Abdelgawad 4, in addition to the two famous couples, Nour Al Tayeb 5 and her husband Ali Farag 1 and Tarek Momen 3 and his wife Raneem El Welily 1. Other visuals have announced who’s playing VS who and when on Cairo’s billboards, in addition to the logos of both CIB’s PSA Women’s World Championship 2019-2020 and CIB Egyptian Squash Open, brought to you by CIB, Powered by Orascom Development, mentioning their other sponsors Nile FM, Nogoum FM, Cairo Scene, ON Sport, FilGoal, organized by IEVENTS and more. The visual's center has the date and location of the World Championship that will take place from the 24th of October till the 1st of November in Giza Pyramids. 

The campaign was launched during the third week of October, using mega-signs, double-decker poles in various locations across Greater Cairo.

CIB announces squash by the pyramids on an OOH campaign-00
CIB announces squash by the pyramids on an OOH campaign-00

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