Leading FMCG Company in Egypt and the Middle East, Arma continues with their ongoing OOH strategy with an outdoor advertising campaign; using celebrity branding marketing strategy to promote their personal care product, Rivoli soap, featuring actress Mai Omar and parallel to the advertiser’s other celebrity branding OOH campaign for OXI.

The classy visuals align with Arma’s brand ambassador choice, Mai Omar, using an elegant purple background to be the showcase of the campaign, in addition to their slogan “Discover your beauty” to encourage everyone to buy Rivoli. Another visual with the same background has their golden logo in a huge font.

The campaign started to pop up during the first week of October, using uni-poles and double-decker poles in many locations across Greater Cairo.

Rivoli invites you to “Discover your beauty” with Mai Omar-00
Rivoli invites you to “Discover your beauty” with Mai Omar-00

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Rivoli

Advertiser: ARMA Group

OOH Size: Gate | Uni-Pole | Double-decker Pole

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Country: Egypt

Region: North Africa

Tags: Brand Ambassador | Mai Omar

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