The extremely gentle on stomach pain reliever Panadol has launched a new outdoor advertising campaign advertised by GlaxoSmithKline (GSK) to announce the release of their newly developed drug Panadol Advance.
Panadol has made their number one goal not to let pain stands away between you and your quality time with family and friends, by developing faster pain killers that do not harm your tummy nor your kidneys. The creative visuals of the campaign have die-cuts splitting the drug’s package on a double-decker pole to attract the billboards viewers’ attention, announcing that Panadol Advance “Now releases its medicine in 5 minutes”, while the bottom space enlightens us that the “Optizorb Formulation” which means it breaks up in the stomach.
Appeared during the first week of October, the campaign is displayed on double-decker poles, uni-poles, in addition to using special production with creative “Die-Cuts” in several locations across Greater Cairo.
Industry: Pharmaceuticals & Biotech
Advertiser: Glaxo SmithKline
OOH Size: die-cut | Double-decker Pole | Gate | Special Production | Uni-Pole
Tags: die-cut | Global Brand | Product Launch | Special Production
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