Persil presents “The ultimate best” with Nancy Ajram

With a celebrity branding marketing tactic; German Chemical and Consumer Goods Company Henkel is back to the outdoor advertising market to promote Persil Premium with Nancy Ajram as their brand ambassador, after introducing the product for the very first time in February with an OOH campaign.

Superstar and sweetheart Nancy Ajram is seen on the billboards as Persil’s brand ambassador, wearing a shiny white blouse as a guarantee for the fiber-deep clean that you’re promised with, displayed on their green branded background. While the ad copy says “Persil Premium”; explaining that it is “The ultimate best”. Another visual has the same background and the cleaning product’s logo in a huge font.

The campaign started to spread during the first week of October, using double-decker poles, mega-signs and uni-poles in various locations across Greater Cairo.