Reinforced on an outdoor advertising campaign in April; Al Hadaba Bottle is back to the billboards of Cairo, brought to us by PepsiCo Egypt who has been holding a strong brand positioning since the beginning of the year to be present with several OOH campaigns; bringing our gathering to a full, joining forces with Chipsy and finally sponsoring El Gouna Film Festival, this time launching a rebranding OOH campaign bringing back Amr Diab’s bottle.

Depending on celebrity endorsement marketing strategy; the campaign features the mega-star with his latest album cover photo; Ana Ghier, next to him stand the rebranded bottles displayed on a blend of a blue and black background to keep their branding guidelines in check. Regarding the ad copy, it includes “Al Hadaba Bottle” and a hashtag that says “ElHadaba_Like_No_Other”, while the bottom space announces that this offer is for a “For a limited time”.

The campaign was spotted during the first week of October, using uni-poles, mega-signs and double-decker poles in different locations across Greater Cairo.

Cairo’s billboards receive Pepsi's rebranded bottle with Amr Diab-00
Cairo’s billboards receive Pepsi's rebranded bottle with Amr Diab-00

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