Leading real estate developer Amer Group who managed to bring different destinations to our beloved Egypt, such as Golf Porto Cairo, Porto October, Porto Pyramids, Golf Porto Marina and more to reshape the Egyptian real estate community, and today he brings Porto Heliopolis to the OOH scene with a new outdoor advertising campaign. Turning their values into actions to keep their promises; Amer Group brings their famous Portos to Heliopolis with different tempted visuals, using a black background and the project’s logo in a huge font, in addition to the developer’s hotline as a CTA to the billboards viewers. Other visuals have a conceptual artwork, the view you will enjoy there and the lifestyle you will embrace to give you an example of the nature of the project itself when the beauty of their constructions meets the originality of Heliopolis. As for the ad copy, it includes Like no place else, informing you that you will find Rooftop swimming pools and more. The campaign appeared during the second week of October and can be seen on serials and a combination of double-decker poles in various locations across Greater Cairo.
