Injecting the idea of being Egypt’s number one mobile network since 1998 using the media’s needle theory; Vodafone is reinforcing this idea by choosing their current two ambassadors that have been the first in their field for years; mega-star Amr Diab and international football player Mohamed Salah to be their representatives on their outdoor advertising campaign, after using the two stars on the CAF’s OOH campaign and Ramadan’s outdoor campaign.

If there is something in common between Vodafone and superstar Amr Diab and Egypt’s sweetheart and football player Mo Salah, it’s being the top of their fields; this is why the mobile network is celebrating the long career, emotional memories and hell of achievements of two legendary Egyptians. The different visuals have a collage of each superstar’s moments of glory behind him in their branded red color, standing at the front part, embracing their today’s strength from the past behind them.

The campaign popped up with a huge media plane on billboards, double-decker poles and uni-poles in various prime locations across Greater Cairo.

Vodafone acknowledges the history of the legends Amr Diab and Mo Salah-00
Vodafone acknowledges the history of the legends Amr Diab and Mo Salah-00

The Art & Science of OOH

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