German multinational automobile company BMW is spreading power on the roads of Cairo, Egypt with their awareness outdoor advertising campaign to promote their brand new 3 series to the OOH market, just after introducing the X3 car model on an out-of-home campaign this August.

Spreading awareness with the good news that the 2020 all-new 3 series is powerful, sportive and efficient, the sedan is dazzling on the billboards, displaying a blur background as the car model is going in full-speed. Multiple visuals shows the car from different angles to portray it’s modern yet edgy look to highlight their striking kidney grill, full LED-headlights, acoustic glazing, glass roof and more. With a car like this, you do not need much of an ad copy; the automobile company just added their customer service’s hotline and website URL for any further inquiries.

Popping during the first week of October, the campaign is using uni-poles and double-decker poles in multiple locations across Greater Cairo.

BMW presents the all-new 3 series to the OOH market-00
BMW presents the all-new 3 series to the OOH market-00

Campaign Credits

Industry: Automotive

Brand: BMW

Advertiser: BMW Group Egypt

OOH Size: Double-decker Pole | Gate | Uni-Pole

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Country: Egypt

Region: MENA

Tags: Awareness Campaign | Product Launch | 3 Series

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