The fastest growing bank in Egypt & Africa EG Bank returns to the billboards of Cairo, Egypt with a new outdoor advertising campaign after disappearing from the market for a year since their previous campaign. The bank presents with a new loan plan, featuring this campaign’s ambassador Sherif Fayed. Using in the visuals their branded light turquoise color, reserving their brand identity as usual; the displayed image showcases different adventurous activities such as safari, camping and snorkeling, right behind the perfect brand ambassador Sherif Fayed for this campaign to fit their segmentation, as they are targeting young adults. Regarding the ad copy, it encourages viewers to “Apply for a loan and don’t pay installments for 4 months”, adding that “Personal loan period reaches up to 10 years”, finally leaving a hashtag “#120_يوم_سعادة” which translates to “120 days of happiness”. The bottom space is booked for the bank’s logo, website URL, social media accounts and hotline for further information. The campaign surfaced during the first week of October, on uni-poles, butterfly uni-poles and billboards in different locations across Greater Cairo.
