The 92 days of summer have ended, Cairo’s billboards witnessed the changes that happened this year and we tracked, monitored and analyzed every step in the market. September’s top 20 campaigns show the lack of vacation projects with the summer season coming to an end; giving other campaigns the chance to appear in our top 20.
While other brands have their ups and downs in the top 20 campaigns; Talaat Moustafa Group’s Privado has been ruling the outdoor market and reserving the first place for the fourth month with 130 ad faces. And with the disappearance of some campaigns that have taken their fair share in the stop light; other brands took over with their huge media plans to gain or protect their strategic positioning in the challenging Egyptian market.
Although the vacation season has come to an end, the real estate industry is still thriving as usual; taking 13 places out of 20 in this month’s top 20 campaigns.
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
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