Known for their uniqueness, creativity and strong messages; Capital
Group Properties CGP that are in the process of re-branding to be "IMKAN Misr" in the very near future brings back to promote the lifestyle of Al Burouj in New
Cairo with a new branding out-of-home advertising campaign, after their last OOH campaign in October 2018.
The real estate
project is using emotional marketing strategy with their tagline “سكن وحياة” which translates to
“Accommodation and life”, displayed on a navy blue background, putting the
advertiser’s logo and website URL. All the visuals have a creative artwork with
negative effects to reveal that “Cadmus International School” is now located in
Al Burouj, Cairo, Egypt, showing graduates holding their caps, a group of employees working, in addition to artistic and modern artworks portraying drums to show the life of the party at El Sawy Cultural Wheel and an artist drawing something to be the reflection of the lifestyle you will enjoy at Al Burouj.
The campaign popped
during the first week of October, using butterfly double-decker pole, with a
combination of uni-poles, double-decker poles and mega-signs in different locations
across Greater Cairo.
Industry: Real Estate
Brand: AL BUROUJ
Advertiser: CGP (Capital Group Properties)
OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole | Butterfly Double-decker
Region: North Africa
Tags: Branding Campaign | New Cairo | El Sawy Cultural Wheel | Cadmus International School
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