Hi Food for Advanced Food Industry (Ülker Egypt) and Pladis are back to the billboards of Cairo with their international snack brand McVitie’s to advertise their leading high in fiber and low in sugar healthy snack Digestive biscuit on an awareness campaign, after 20 months of zero outdoor activity since their OOH advertising campaign in 2018. Showing you the source of every bite you take; McVitie’s displays the golden wheat crops that add credibility to the brand and in the front side we find the biscuit’s different flavors on each visual, such as dark chocolate and golden oats. Another visual has a blue background that presents the clear sky and the brand’s logo in a huge Arabic font. The campaign surfaced during the first week of October, using double-decker poles, uni-poles and billboards in different locations across Greater Cairo.
