Filling the billboards of Cairo at the same exact time every year; Dutch cheese brand Frico has returned to the outdoor market with an OOH campaign, repeating their last one to reinforce their brand’s existence during the back-to-school season.

With their country side artwork, Frico uses the same design template and ad copy, informing viewers that “Frico has all the milk benefits in a sandwich”, explaining that “One slice of Frico cheese equals 1 glass of milk”.

Appearing during the first week of October, the campaign uses uni-poles and double-decker poles in different locations across Greater Cairo.

Frico reinforces their brand on Cairo’s billboards-00
Frico reinforces their brand on Cairo’s billboards-00

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