Filling the billboards of Cairo at the same exact time every year; Dutch cheese brand Frico has returned to the outdoor market with an OOH campaign, repeating their last one to reinforce their brand’s existence during the back-to-school season.
With their country side artwork, Frico uses the same design template and ad copy, informing viewers that “Frico has all the milk benefits in a sandwich”, explaining that “One slice of Frico cheese equals 1 glass of milk”.
Appearing during the first week of October, the campaign uses uni-poles and double-decker poles in different locations across Greater Cairo.
Industry: Food & Beverages
OOH Size: Double-decker Pole | Gate | Uni-Pole
Region: North Africa
Tags: Back-to-School | Reposted Campaign
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