Egyptian dairy brand Domty has decided to bring back their successful Domty Sandwich to the billboards of Cairo with a new advertising outdoor campaign after introducing
it back in 2018 with an OOH campaign; this time, Domty is presenting their latest delicious sandwich filling, Hawala Spread.
As the company’s first line in the field of baked goods; Domty Sandwich was an undeniable success in the Egyptian market with the variety of their sandwiches that serve all tastes. The visuals use a white background to be the showcase of the 7 sandwiches, adding a new hero to the famous line and making it the center of attention. The displayed ad show the new Domty Sandwich Halawa Spread with a ribbon that says “New” and the ad copy announces “A new taste”, “The sweetest of them all” and another copy that appears at the bottom “The best sandwich in Egypt”.
The campaign was launched during the last week of September, using uni-poles and billboards in several locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Arabian Food Industries Company
OOH Size: Billboard | Gate | Uni-Pole | Wallscape
Region: North Africa
Tags: Egyptian Brand | Product Launch | Domty Sandwich
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