A group of companies specialized in delivering and establishing projects in the residential real estate sector, constructing tourist villages; Master Group is back to the billboards of Cairo to announce the launch of their vacation project Ibiza Chillout in Sokhna.

Ibiza Chillout, named after the Spanish island “Ibiza” this time in Sokhna with multiple visuals, using the twilight as a background and a girl enjoying the few days left of the summer. Another visual has the logo of the project on the same background, showing you your cool ride with a bus and an ad copy that says “Get ready for the Spanish vibes”. Another visual reflects these vibes more with an ad copy that says “Wanna danza senorita!!” and a female flamenco dancer, in addition to a background of the mesmerizing blue sea, referring to the “90 minutes above heaven” that you will spend at Ibiza.

Popping on the roads during the last week of September, the campaign uses serials of double-decker poles, uni-poles, mega-signs and billboards in multiple locations across Greater Cairo.

Ibiza Chillout brings the Spanish vibes with a massive OOH campaign-00
Ibiza Chillout brings the Spanish vibes with a massive OOH campaign-00

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