Egypt’s most flexible and innovative installment plan solution valU has returned to the billboards of Cairo after a disappearance that almost lasted a year since their previous campaign; this time bringing their latest installment plan Hat-Trick with a new outdoor advertising campaign.
The displayed visuals use cheering crowed from a stadium to the showcase for the football commentator and brand ambassador Ayman Elkashef, perfectly fitting the name of the plan they are offering “Hat-Trick”. As for the ad copy, it introduces “Hat-Trick plan from valU” and refers to the plan as “The stronger payment system in Egypt”. The logo of the brand can be seen at the top right corner, with its tagline “It’s About Time”.
The campaign was spotted during the last week of September, using uni-poles and billboards in multiple locations across Greater Cairo.
]AD] vaLU - Established in 2017 under EFG Hermes’ NBFI platform, valU is an innovative and top-notch FinTech mobile application that allows customers to seamlessly and instantly purchase desired products and services from a wide network of 2500+ online and retail stores, choose desired installment plans from 3to 36 months, and pay their monthly installments through a variety of cash and online payment methods. Winner of Seamless 2019 “Fintech Innovation of the Year” Award and 2019 E-Commerce Summit “Payment” Award, valU is a leader in the consumer finance industry that offers customers a one-of-a-kind experience and a lifestyle enabling solution. Hat-Trick is the strongest payment program in Egypt launched by valU, allowing customers to buy everything they want now from more than 2,500 retail and online stores and pay over 3 months with 0% interest and 0 down payments.
For more information; http://bit.ly/2LLOU1Z
Industry: Banking | Mobile Apps
Advertiser: EFG Hermes
OOH Size: Billboard | Gate | Uni-Pole
Region: North Africa
Tags: Brand Ambassador | Hat-Trick | Ayman Elkashef
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.