Egypt’s most flexible and innovative installment plan solution valU has returned to the billboards of Cairo after a disappearance that almost lasted a year since their previous campaign; this time bringing their latest installment plan Hat-Trick with a new outdoor advertising campaign.

The displayed visuals use cheering crowed from a stadium to the showcase for the football commentator and brand ambassador Ayman Elkashef, perfectly fitting the name of the plan they are offering “Hat-Trick”. As for the ad copy, it introduces “Hat-Trick plan from valU” and refers to the plan as “The stronger payment system in Egypt”. The logo of the brand can be seen at the top right corner, with its tagline “It’s About Time”. 

The campaign was spotted during the last week of September, using uni-poles and billboards in multiple locations across Greater Cairo.

]AD] vaLU - Established in 2017 under EFG Hermes’ NBFI platform, valU is an innovative and top-notch FinTech mobile application that allows customers to seamlessly and instantly purchase desired products and services from a wide network of 2500+ online and retail stores, choose desired installment plans from 3to 36 months, and pay their monthly installments through a variety of cash and online payment methods. Winner of Seamless 2019 “Fintech Innovation of the Year” Award and 2019 E-Commerce Summit “Payment” Award, valU is a leader in the consumer finance industry that offers customers a one-of-a-kind experience and a lifestyle enabling solution. Hat-Trick is the strongest payment program in Egypt launched by valU, allowing customers to buy everything they want now from more than 2,500 retail and online stores and pay over 3 months with 0% interest and 0 down payments.

For more information; 

valU introduces “Hat-Trick” with Ayman Elkashef-00
valU introduces “Hat-Trick” with Ayman Elkashef-00

Campaign Credits

Industry: Banking | Mobile Apps

Brand: ValU

Advertiser: EFG Hermes

OOH Size: Billboard | Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Brand Ambassador | Hat-Trick | Ayman Elkashef

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