Being active on the roads of Greater Cairo since their last Valentine’s Day, followed by their Mother’s Day campaign, not to mention when they struck with a promotional OOH campaign for the spring’s offers,  delivered Ramadan box on an outdoor advertising campaign, made your summer trendy and finally got your kids ready for school; online portal is keeping a firm OOH strategy, this time launching an OOH promotional campaign, continuing to get your home all equipped . 

Using the same ad copy and branded template design as their previous campaign to keep their identity present on the billboards of Cairo, the online portal will surely “Get your home all equipped”. The ad offers lots of different home appliances from Toshiba, Sharp, Tornado Electrostar, Tefal Crown and APT, in addition to consumer electronics such as screen TVs from LG, Contex, JAC and different other brands with “Discounts up to 30%”.

The campaign appeared during the third week of September with an extremely limited media plan, displayed on a combination of double-decker poles and uni-poles on the Ring Road.

The Art & Science of OOH

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