The OOH market is moving forward with lots of promotional campaigns on the roads of Greater Cairo to accompany you during the holidays. The real estate industry is shining as usual as the most used and targeted media channel has always been the out-of-home media, this month its followed by telecommunications with different brands racing each other. Worthy to be mentioned, the billboards of Cairo have witnessed the appearance of several brand ambassadors who clarify their celebrity branding strategy on the roads.
