Driving through the North Coast roads, the OOH movement is in parallel to these of the Greater Cairo, entertaining, enlighten and informing us with all the out-of-home updates to target certain segmentation that specifies their demographics more. As promised, we deliver the last part of Al Sahel sequel, starting with Al Sahel First Edition, Al Sahel Second Edition and Al Sahel Third Edition of the OOH campaigns to be crowned by the North Coast Market Insights.
By tracking, monitoring and analyzing the OOH advertising market, thr insights reveal 68 per cent occupied billboards and 32 per cent available spots which are similar to August’s Market Insights, leading us to 24 new campaigns and 15 running ones.
As for the industries, real estate holds the first spot both on the North Coast Market Insights and August’s Market Insight, with 76% of the total industry occupation in Al Sahel, highlighting lots of vacation projects at the right time and in the right place. The real estate is followed by Fast Moving Consumer Goods (FMCG) with 11%, in addition to automotive which is rising high these days and hospitality that came in third with 2% each.
Now you can check our infographic to know the business category marketshare of all the industries out there and the North Coast Top 20 campaigns ranking!
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
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