Global and leading QSR chain KFC has appeared with an outdoor campaign to bring back and reinforce their M3allem Box with its rich and delicious components and unbeatable price; right after introducing their Super Dinner Combo meal in July.
Using in the visuals a white background to be the showcase of the mouth-watery meal, it appears on a wooden bench with their signed beverages brand Pepsi. As for the ad copy, it reintroduces the name of the meal under KFC’s logo “M3allem Box” as well as leaving its economic price written in huge fonts for the viewers. The bottom space is reserved for a call-to-action to their customers to order through their website or to dial their hotline.
The campaign surfaced on the billboards during the second week of September, on uni-poles, double-decker poles, billboards and mega signs in several locations across Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Double-decker Pole | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Global Brand | M3allem Box | Pepsi
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