Spreading fun, love and mouth watery vibes on the roads for 25 long years, Manfoods has launched an OOH campaign to celebrate their signed QSR’s  McDonald’s anniversary on the same roads they have been advertising on since 1994, after appearing in a cross-promotion outdoor campaign with Glovo this month.

If you were born in the 80s, you will definitely remember how your heart used to skip a beat when you see McDonald’s happy meal with the toy that comes with it to bring joy to your day. Using the power of emotional marketing strategy; the QSR brand shares their story with a short ad copy that sums it all, “25 years loving it .. 25 years loving you”. As for the visuals, they used the branded red color with their iconic “M”, knowing that to grab people’s attention, their brand identity is enough!

The campaign appeared during the second week of September, using uni-poles, double-decker poles and mega-signs in various locations across Greater Cairo.

McDonald’s celebrates 25 years of happiness on Cairo’s billboards-00
McDonald’s celebrates 25 years of happiness on Cairo’s billboards-00

The Art & Science of OOH

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