GFF countdowns to its third edition on an OOH campaign

The celebration of art is back to the roads of Cairo to announce the third edition of El Gouna Film Festival (GFF) 2019 with an outdoor advertising campaign, similar to last year’s OOH campaign.

Art has always been the cold breeze in this life, feeding us humanity and freeing our souls with entertainment. GFF is using entertainment marketing to be the strategy of this campaign, showing a young lady in a motion freeze shot to portray her flying red dress and a film strep to be the visual’s background. The other half of the ad includes the ad copy, announcing “El Gouna Film Festival”, “III” edition, which will take place during “19-27 September 2019”. The bottom space has their Partners; El Gouna and Orascom Development, brought to you by Beltone Financial, in association with O West and Fanadir Hotel El Gouna, telecom partner Orange, Media Sponsors ON E and Euro News, supported by Carrier, Makadi Heights Red Sea, Egypt, official beverages Pepsi, fashion partner Concrete, official automotive Mercedes-Benz, luxury retail partner d Store, official transporter Sixt, official airline Egyptair, organized by IEVENTS , ticketing Ticketsmarché.com and finally under auspices of Egyptian Film Center and Egypt’s Ministry of Culture.  

The campaign surfaced during the second week of September and can be seen on billboards, uni-poles and mega-signs in several locations across Greater Cairo.