After celebrating the New Year with an outdoor campaign in January, international brand Galaxy has returned to the billboards of Cairo with a new OOH campaign to promote and introduce new flavors for its pocket-size delicious chocolate bars, Galaxy Flutes.
The visuals use a blend of the beige color in the backgrounds; featuring the three chocolate packages with the original chocolate milk flavor, in addition to new flavors such as, white chocolate and dark chocolate making the line fits to anyone’s taste. Regarding the ad copy, it addresses girls and women to “Try the 3 kinds”, written in Arabic with huge fonts.
The campaign was spotted during the first week of September, using uni-poles, double-decker poles and mega signs in several locations across Greater Cairo.
Industry: Food & Beverages
Advertiser: Mars Egypt
OOH Size: Double-decker Pole | Mega-Sign | Uni-Pole | Wallscape
Region: North Africa
Tags: Galaxy Flutes | Global Brand | Product Launch
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.